Toyota believes that mobility should be accessible to all, which explains their recent shift from a car company to a human movement company. And much like their Toyota Innovations that work to make movement equitable, we wanted to celebrate a winter staple that similarly levels out the playing field. Ice: The Great Equalizer.
Through Toyota’s partnership with the Olympic and Paralympic Games, our global TV ad imagined a fantastical world where athletes from every sport, country, and background came together to show off their unique skillsets and play a game of pickup hockey like you’ve never seen it before.