Taco Bell came to Cashmere to find an authentic way to reach Latine Gen Zers during the World Cup (a surprisingly elusive audience for them). Our campaign, Donde We All Play, shows how true soccer lovers can make a game happen anytime, anywhere… especially in the Taco Bell parking lot, where people already gather to hang out in the real world.
Starting with our TV :30
We amplified the spot through influencer social posts:
Like Niña Doz, who is a queer, Mexican Hip Hop artist. Using her music when the host country was anti-LGBTQIA rights was our subtle stance in solidarity with the queer community.
